With the commencement of 2nd half of the year, we have already seen many platforms change their marketing strategies immensely from when they started at the beginning of the year.
From Twitter’s new DM search option, WhatsApp and Instagram being renamed, to Google’s new image search feature and LinkedIn’s new Insights hub, we saw a lot of changes in the last month.
Let’s take a look at the complete list of updates in the month of August.
LinkedIn Provides New Tips on Choosing Ad Campaign Marketing Objectives
Similar to Facebook’s marketing ad process, the approach guides advertiser decisions by first enabling them to choose the top-level objective for their campaign. Then, by knowing what you’re trying to accomplish, LinkedIn’s system points to the key ad formats and features which best support that outcome.
According to LinkedIn:
“Objective-based marketing is a complete reconfiguration of Campaign Manager, designed to keep your business objectives front-and-center at every step of the way.”
Facebook Adds Instagram Scheduling to Creator Studio
Attention social media marketers, native Instagram scheduling is finally here, via an official app!
Now you can schedule your Instagram posts according to your desired time.
You can see how your Instagram posts look like, just like Facebook.
For scheduling your posts, you first need to have an Instagram business account linked to your Creator Studio dashboard.
Then, head to the linked profile and select ‘Create Post’ at the top left of the screen.
This will enable you to choose whether you want to post to your ‘Instagram Feed’ or ‘IGTV’.
In the feed post option, you can upload your image and add in your caption, along with emojis, location tags, etc.
You can also edit your image content within the Creator Studio workflow.
You can add multiple images here, which is an element that many third-party tools are unable to promote.
Google tests carousel local pack with ads included
Google is testing a new design for the local results box in the search results.
This new design shows the local results in a scrollable carousel format and now also includes an ad spot at the top.
Twitter is Testing a New DM Search Option
Now you don’t have to worry about missing out important DMs on Twitter.
Twitter is testing a feature where you can search in your DM. This will be similar to how we look for content on WhatsApp groups.
WhatsApp Is Said To Be Working On Boomerang-Like Video Feature
After Instagram’s boomerang feature, WhatsApp is also coming up with the same update.
Facebook-owned WhatsApp is now working to bring the popular Boomerang feature for iOS devices.
WhatsApp And Instagram Is Renaming
The two Facebook-owned apps will now have new names.
WhatsApp is now known as “WhatsApp from Facebook” and Instagram is known as “Instagram from Facebook”.
Facebook Adds New Slideshow Option to Facebook Stories to Boost Usage
Facebook is alluring people to use Stories more often, by introducing new features frequently.
In its latest attempt, Facebook is introducing a new Stories option, which will enable users to add a still image slideshow to their Story.
Here’s what Facebook CEO Mark Zuckerberg has to say-
“We expect Stories are on track to overtake posts in Feed as the most common way that people share across all social apps.”
Google Updates Google Images to Make it Easier to Shop via Search
Google is simplifying image search to make things easier for everyone.
Now when you search for an image and select one, it shows as a sidebar so that you can easily compare between other images.
Moreover, when you select an image of a product, you’ll now see details such as the brand, price, availability and reviews.
As explained by Google:
“Starting today, when you select an image, it will appear in a side panel on the page, next to the search results. Importantly, it stays there as you scroll, letting you easily compare images with others on the page. Do this as many times as you want without losing track of what you looked at; just hit the back button to bring up the last image you clicked on.”
Facebook is Removing its Group Chats Feature to Limit Spammers
Facebook is removing the group chat functionality that was launched in October last year.
This feature was designed to facilitate more intimate discussion between group members, separate from post comments.
However, leading to increasing spammers, Facebook has to discontinue the feature for its users’ safety.
Google Rolls Out ‘Maximize Conversion Value Smart Bidding Strategy
The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns.
Facebook Launches 3D Photos to Android Devices
Facebook announces 3D photos option for Android devices.
The feature will roll out soon for iOS devices as well. These will add depth to still images by using the dual camera capacity of most modern smartphones, provide another creative option for your Facebook posts.