How To Become A Content Marketer?

How To Become A Content Marketer?

Blogging started round about 16 years ago. But only recently businesses have started incorporating content marketing into their strategies, thus creating demand for a content marketer!

Now, nearly 40% of marketers have increased their budget for content marketing after knowing its true value.

But the catch? Not many have the skills of becoming a content marketer or don’t know the importance of it.

Anyone can write blogs and become a content writer, but not everyone knows how to do it the right way.

Who is a Content Marketer?

A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content the content marketer shares depends upon what he sells. In other words, he educates people so that they know, like, and trust him enough to do business with him.

What are the skills required?

Listed below are the common core skills every content writer must possess. Keep in mind that content marketing is changing. That’s why you should read my last article on how to use AI Writing Tool which help you overcome other circumstances on the path to become a professional content marketer.

Engaging topics generation

For becoming a successful content writer, one must definitely posses the art of storytelling. Because without that, you would have nothing to write about. Where are you going to get your content from then?

Of course, you get reference materials online. But a great content writer will always put in his skill of storytelling to make the content more original and appealing.


So you have a content idea in mind. Now, how do you proceed with it?

A content marketing strategy helps a lot in this case. Create an editorial calendar, customer journey map and find your way through it.

Your goals should include growth in site traffic, increase in brand awareness and lead generation. Moreover, reaching out to your audience for product promotion is important.
Improve search engine optimization and most importantly improving customer service makes a part of the strategy.

Social Media Active

You need a platform to showcase your talent! Social Media channels are the main source of getting your content publicised.

A content writer understands which type of content works best on each platform. For example, Twitter is good for promoting new content. Facebook is good for engaging your audience in discussions and surveys. Pinterest and Instagram are excellent for sharing images.

Measure your success

Now that you have published your content everywhere, it’s time for results. Check how your posts are behaving on different channels, what type of audience are more interested.

Your ROI improves when you measure and work on your engagement rate, open click rates and traffic.

SEO Insight

Most of the content writers only focus on the content and ignore the SEO part. Optimising your content is as important as creating your content.

To rank higher on SERPs, you need a strong SEO of your articles.

For more information about SEO, read- What is SEO and its importance.


Content marketing costs almost 60% less than traditional marketing and generates around 3 times more leads. If you love writing and want to continue it as a career, being a content writer is the best option for you.


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