Digital marketing experts are battling it out to gain the best insights from Seattle’s most popular social media platforms.

This is the first in a two-part series on Seattle’s digital marketing industry, with a special focus on the Digital Marketing Institute (DMI).

Seattle, Washington is the second-largest US city by population.

This article is part of a series on digital marketing, and is brought to you by Kettle Chips.

The full series, How to Build a Winning Digital Marketing Campaign, is available here.

This article originally appeared on Business Insider.