The company that owns Google Search, Google+ and its Google News division is buying the online marketing and digital marketing consulting firm Beacon Digital Media.
Google will pay $1.25 billion for Beacon, according to a report by Bloomberg.
Google bought Beacon in January for $1 billion, according the Bloomberg report.
Google declined to comment.
Google Search is the company’s primary digital advertising platform and Google+ is a social network for Google users.
Google is looking to expand its search advertising business as it continues to struggle with a declining online advertising business.
The company is reportedly considering buying advertising platforms that compete with Google+.
Google has struggled with declining search traffic and a stagnant user base as it grapples with a rapidly changing online advertising landscape.
Google has been working to diversify its business and expand its advertising platform with Google+ being one of its top targets.