I want to share some tips on how to turn a website into the next digital marketing force in your digital marketing arsenal.
Start with the fundamentals: A great website should not be a platform for selling products.
This means you need to build the right user experience first.
A good user experience can be anything from a simple navigation bar to an interactive dashboard.
To learn more about user experience design and how to build a website that works for you, I recommend checking out my book on user experience.
Create an opt-in form: Your visitors will be more likely to take action if they have an opt in button on their browser.
This helps them discover your site more easily and is an easy way to keep them engaged.
If your visitors are using a mobile app, this is where you need a mobile opt-out button.
This will let them know they can opt out of the mobile app if they want.
If they opt out, you should see an opt out icon next to the opt-up button.
Add a banner: The easiest way to get a website user to click on an opt into button is to put a banner on the top of your site.
It will make your visitors feel like they are getting a personalised experience.
If you use a mobile browser, this banner will look like a small icon next the opt in box.
Add an interactive page: Another way to increase engagement is to make your website interactive.
Make sure your visitors see the full content, rather than just the first few pages.
For example, if you have a landing page, make sure your navigation bar is visible, the landing page title is visible and there is a search box below the landing screen.
If possible, make the landing pages bigger than the first five pages.
If this is not possible, you can always create a new landing page.
Use a landing menu: If your users have navigated to your landing page using a search bar, you need an interactive landing page to give them an extra layer of information.
For more tips on landing pages, check out my article on how best to use navigation menus to get the most out of your landing pages.
Use customised content: The more customised your landing screen is, the more likely it is to get clicks.
For instance, if your landing menu is based around the weather, then a weather page is probably going to attract the most visitors.
It can also help to use a few different types of content to get your users to choose the right content.
Make your landing bar more relevant to the website visitors: If you are a landing pages designer, it is also important to consider what kinds of content people are looking for on your landing site.
If people are searching for information about your company, for instance, then they will most likely click on the relevant landing page and be redirected to the relevant website.
Use the right language: If the landing bar is based on a language other than English, then make sure you make sure that it has a title that is appropriate for the language.
This way, your visitors will know exactly what they are looking at when they land on your website.
Make it easy for users to find your products: Make sure that your landing screens are easy to find and that your products are easily visible.
If the product description is not visible, your users may not realise they have clicked on a landing screen when they get to the product page.
Create a visual interface to make the page more attractive: The navigation bar can help you build an attractive landing page if you put a little bit of design into it.
If it looks too simple, then your visitors may click on a product instead.
To make the navigation bar more visible, try putting a few arrows on the navigation page.
Use an animated banner: When you are designing your landing fields, make use of the power of animations.
If all you have is a simple button, then you need something more engaging and visually appealing.
For an example of how to create an animated landing page that your visitors can see, check my post on how I made a landing landing page with a slider.
Use images: You can create an attractive page using images.
Images can add interest to your pages and make them more user-friendly.
Make the landing menu visually appealing: Use simple designs and a few simple text elements to create a visually appealing landing page for your visitors.
Add interactive elements: Use interactive elements to help users make the right choices and find what they want to buy.
Try using an animated slider or a slide-out menu.
Use visual colour: If it is a dark colour, the website will take longer to load than if it is light.
This can make it more challenging for visitors to find what to buy and make it difficult for them to click through