What is new in digital marketing? EVERYTHING! There’s always innovation & advancements going on in the digital world. It is up to us to catch up and stay up to date with each of the trends.
New Features & Innovations
From Instagram changing its name, WhatsApp & Twitter introducing ‘dark mode’ to LinkedIn getting its own version of reactions on posts, here are the new things in digital.
1. YouTube Music and YouTube Premium are now in India
YouTube launches its-supported version of YouTube Music in India, for free.
Along with that, it is also offering YouTube Music Premium, offering background listening, offline downloads and an ad-free experience for ₹99 a month.
2. WhatsApp’s ‘dark mode’ & biometric authentication
This new WhatsApp feature uses a dark grey color as its background. It promises to be easy on the eyes & will not use much of your smartphone’s battery. The feature is still in Android’s beta testing.
Also, the instant messaging app is working on its new bio-metric authentication feature which enables the user to unlock the app by using a Face ID or a Touch ID. This too is in Android’s beta testing for now.
3. Instagram might be called ‘Instagram by Facebook’ soon
Facebook-owned photo-messaging app Instagram might have a new name. There might be chances of re-branding & to include the parent company’s name as part of its own.
Instagram will then be called ‘Instagram by Facebook’.
However, neither Facebook nor Instagram has released an official statement on the subject as yet.
4. Instagram is testing a ‘Seek Bar’ to Scroll Through a 60-seconds Video
Instagram is testing a new feature: introducing a ‘seek-bar’ for shorter videos.
This will let users drag the cursor to watch specific parts of the videos and not the full video.
5. Facebook is Adding a “Why am I seeing this post?” Question
Just like you see ‘Why am I seeing this ad?’, you’ll soon start seeing a similar question in your new feed for posts too.
6. Google testing new Search Menu with in-built icons including Maps, News, Shopping and more
Now we see this search bar when we open Google:
But with the update coming up, this is how the new search bar will look like:
7. Twitter is Testing New Labels to Clarify Tweet Reply Streams
Twitter is adding new labels to help users distinguish who’s tweeting whom.
The new update would add labels like ‘Mentioned’ and ‘Author’ to streams, which may help to better distinguish responses.
See what Twitter has to say about it:
We want it to be easy to follow and join conversations on Twitter. We’re testing out labels on replies: author, mentioned, and following. If you see them, let us know what you think!– Twitter
8. WhatsApp Makes its Business App Available on iOS, and in more Regions
WhatsApp Business is already available to Android users, not its time for iOS users.
The app will be available in the App store and will also be free to download.
It has features to help small businesses and customers communicate easily.
9. Snapchat is Testing New Snap Map Tools and Mention Stickers
Snap’s developing on a new UI for its Snap Map, which will include the ability to check-into locations with a chosen Bitmoji character.
10. Facebook is Adding ‘Press & Hold’ Option to React to Posts
To increase user-engagement, Facebook will let you react to posts directly through posts.
Just ‘press & hold’ on the post and the reactions will pop up. Earlier this was possible only through the ‘like’ option.
11. YouTube Tests New Internal Metrics for Measuring the Success of a Video
Previously, YouTube used to rely on engagement to measure the success of a video.
Now, it is reportedly testing metrics which will determining which videos will be successful. One such metric is ‘quality watch time’.
12. Facebook Messenger is Adding a Threaded Quote Reply Feature
With WhatsApp introducing the ability to reply to certain messages, Facebook too is rolling the same feature.
13. Google is Testing a Version of GoogleBot that can Render More Content
14. LinkedIn Begins Rolling Out its Own Version of Reactions for Posts
Just like Facebook, LinkedIn too is trying out it’s own version of reactions for posts.
However, the reactions won’t be the same as Facebook. It will have different options for responses.