Multiple significant updates were announced this month which adds to the list of new in digital.
From Instagram testing new Title option for Instagram Live, Youtube testing its fact check feature, Twitter testing option to hide tweet replies, to LinkedIn’s new in-app shopping feature.
Here is a list of things new in digital in the month of March
#1 Facebook Launches a New Secret Dark Mode on Messenger
Facebook is rolling out a new ‘Dark Mode’ for Messenger – but they’ve hidden the feature behind an in-app emoji trick.
However, this feature is not available to all users yet.
#2 Twitter tests New Feature to Hide Selected Tweet Replies
Twitter is operating on a new feature which would enable users to hide tweet replies. A new ‘Hide Tweet’ option is added to the reply tweet drop-down list.
When you select a reply, it is hidden from your timeline, as well as from everyone else’s also.
However, all users will still be able to choose the ‘View Hidden Tweets’ option on any tweet to see what the person has chosen to hide.
#3 Facebook Introduces ‘Facebook Showcase’
Facebook launches its new ‘Facebook Showcase’ ad program, which aims at giving bigger advertisers the opportunity to expand brand awareness in reciprocity to popular Watch shows.
Showcase aids advertisers to connect with people through premium content and unparalleled video experiences.
Read more about the feature here.
#4 Instagram is Working on a New Sorting Option feature in Followers
Instagram is testing out a new filter option which is new for your ‘Followers’ and ‘Following’ lists.
This new feature will enable you to order the listing by most recent additions, or the opposite.
The feature can be a boon for business people. It makes it easier for you to locate your most long-serving brand followers/supporters. This, in turn, may provide new opportunities for connection.
This will also make things easier to engage with your most recent additions, and track locations and details, which you can correlate with campaigns.
#5 Instagram Launches New Option to ‘Pause All’ Notifications
Instagram rolls out a ‘Pause all’ option which will enable users to stop any or all notifications altogether from the app, but for a chosen period of time.
This feature which is new in digital has so far been rolled out on iOS and the beta app on Android.
#6 Twitter introduces new camera tools to increase visual focus
Twitter is rolling out a new camera tool which will enable users to capture Stories.
This new thing in digital will be like images, complete with overlays and searchable factors, which will open the door for more visual content options on the platform.
#7 Facebook is removing ad relevance score and 6 other metrics
Facebook has announced that it will remove its Ad Relevance Score and six other ad metrics, as part of a broader switch to more granular, relevant ad metrics to help improve performance.
Three new metrics are expected to be launched soon.
As per Facebook:
“Rather than measure relevance in one metric, over the next few months, we will replace relevance score with three new, more granular ad relevance diagnostics metrics. Similar to relevance score, these ad relevance diagnostics are not factored into an ad’s performance in the auction. We think that this level of granularity will offer reporting that’s more actionable for businesses.”
#8 Snapchat to launch a new in-app gaming platform
Snapchat is known for introducing interactive games and features within the Lens carousel.
Now, there’s a whole range of AR games, or as they call it, ‘Snappables’, which you can play by yourself or with your friends.
This new in digital feature will have a dedicated Snapchat gaming platform which will let outside developers create games which can be played through the Snapchat app.
#9 Instagram Launches ‘Checkout’ to Facilitate In-App Shopping
Instagram plans to facilitate on-platform shopping and now they are taking the next step with the introduction of a new checkout option in the app.
Earlier, the option ‘View on Website’ would pop up when you tap on a product.
Now, users will see a ‘Checkout on Instagram’ option, which will enable them to make a purchase, without you having to leave the app. Then you can go straight back to your Instagram feed.
#10 LinkedIn Introduces New Ad Targeting Options
LinkedIn is expanding its ad targeting toolset with the addition of three new options which helps you in specifying your target audience.
The three new options being launched are ‘lookalike audiences’, ‘audience templates’, and the addition of Microsoft Bing search data to beef up interest targeting.
#11 WhatsApp Will Now Let You Know How Many Times a Message Has Been Forwarded
With the rise in number of spreading of fake news, WhatsApp is now testing two new features called “Forwarding Info” and “Frequently Forwarded”.
One adds an additional ‘frequently forwarded’ label, while the other lets users check if their messages have been forwarded, the latter one being already in action on all platforms.
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