Digital marketing is growing at an astonishing pace and the industry has become one of the biggest business sectors in the world, according to a new study.
The research by the Digital Marketing Association (DMA), an industry association, found that digital marketing accounted for 23 per cent of the total market by 2020, up from 18 per cent in 2015.
“Digital marketing is already a big part of our daily lives, but we’re still trying to figure out how it works, how to leverage it and what it means for business owners and marketers,” said DMA CEO Peter Hoey.
“For us, the answer is simple: it’s not just about digital, it’s about how you use it and the impact it has on your business.”
You can’t have a world where every time you shop online, you have to pay for a product, you’re forced to download the app or the service to access it, and you have a choice between what you see on the screen and what you think you see.
“Digital marketing has become the go-to way for business leaders to communicate with their customers, with more than 30 per cent expecting to use digital marketing in the next six months.
According to the report, digital marketing has already made an impact on the advertising sector, with nearly half of digital marketers expecting to see a boost in sales from their business over the next year.
Digital marketing can also be used to get in touch with customers on social media and other platforms, such as mobile phones, email and chat, the report found.
Digital marketers need to understand their target audience, the DMA says, and how their messages will be received.”
When it comes to the digital advertising market, marketers must have the right tools and be aware of the opportunities they can offer their customers,” Hoeys said.”
This means taking into account the needs of businesses and their customers and, if possible, offering better user experience and greater engagement with their target audiences.”DMA has set a target to reach $3 billion in digital marketing revenue by 2020 and is seeking more partners to take part in its Digital Marketing Summit next year in New York.”
We need to make sure our partners are ready to be a part of that.