Toyota has been spending more than $2 billion on digital advertising over the past year.
The car maker has long used social media to help build its brand, and the digital strategy is starting to pay off, as the company posted an increase in online sales for the fourth quarter of 2017.
Toyota has also made significant investments in the company’s own digital marketing efforts, with its Toyota Curso brand launching a series of new videos that use its technology to help marketers understand how cars work.
But that spending is likely to continue in the months ahead, as Toyota continues to expand its digital presence and the carmaker looks to expand into other categories.
Toyota is still one of the largest carmakers in the world, but the company has been losing market share to rivals like Honda and Volkswagen over the years.
It has long been working to build its own digital strategy, and it’s expected to continue to invest in digital advertising.
“The company is still investing heavily in its digital efforts, and this investment in Curso is another example of how Toyota is building a digital footprint and building a more engaged digital audience,” a Toyota spokesperson told Business Insider.
Toyota’s curso marketing strategy is to help consumers better understand the benefits of owning a Curso by explaining the vehicle’s various features and then offering suggestions on how to buy a vehicle.
It’s part of a broader effort to expand the companys digital strategy and increase its reach.
“Curso is our most successful brand marketing campaign to date, and we believe it will continue to grow in the future as we continue to expand our digital presence, expand our Curso platform, and expand our curso content and content creators,” Toyota CEO Akio Toyoda said in a statement to the Wall Street Journal.
Toyota Cursos most notable features include: A new digital curso portal to help buyers understand the features of the Curso, including how to choose a paint job and drive the car.
It will also help curso marketers learn more about Cursoses features, including the car’s interior, exterior, powertrain, and battery life.
The portal also includes information on how curso shoppers can interact with the cursos online community, including reviews, pictures, and more.
Toyota also recently launched a new Curso-branded video channel, where curso owners can share videos and photos of their cursos cars and drive them.
Toyota said it is also launching a new online app for curso enthusiasts, and is working to launch new Cursosi in 2017.