Video Marketing- The Next Big Thing

Video Marketing- The Next Big Thing

Before you read on, here is a short clip on video marketing.

Videos have absolutely dominated social media in recent times.

Some statistics prove this:

  • Every week around 78% of individuals watch videos while around 55% view videos on daily basis. (HubSpot)
  • Videos will make up over 80% of all online buyer traffic by the end of 2020. (Cisco)
  • After Google, YouTube enjoys the most number of online traffic. (Alexa)
  • A video of 1 minute comprises around 1.8 million words. (Forrester Research)
  • Around 59% of administrators say they would preferably watch a video than reading any text content. (WordStream)

According to a Facebook inside resource, it is predicted that the platform will be video dominated in a few years of time.

Importance of Video Marketing

Increases brand awareness

If you want to stand apart from your competitors, videos are a great way to catch everyone’s attention.

You can easily explain your core points and objectives through videos.

Moreover, you can speak more in less time with videos.

Boosts social media engagement

Videos are the most shared content on social media.

People engage more with videos than they do with images or texts.

Video marketing can help you gain exposure and more engagement on social media. Also, it will help you target your audience better.

Improves search engine ranking

Google evaluates the time spent on your site & then ranks it accordingly.

So now, when people visit your site and watch a video, they eventually will spend some time and Google will monitor that.

This, in turn, helps in ranking & SEO.

Great ROI

If you drop an explainer video on your landing page, chances are you’ll convert better than the rest of your landing pages.

People expect easy to understand clips, thus they relate more to it. Do not try hard to put up extraordinary videos to attract people.

In fact, create something which your audience will relate with, getting you more engagement and better ROI.

Final Words about Video Marketing

Social media channels are taking video marketing seriously. Now is your turn to do the same!

Video marketing will be the next big thing for digital marketing and this will be helpful for all ventures-big or small.


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