Digital marketing strategy is a term often used in marketing circles.

It describes the strategy that drives sales and marketing results.

It can be very specific, like optimizing a website for search engine optimization (SEO) or improving the performance of a marketing campaign, or general, like creating an email list or social media outreach strategy.

Here, we’ll discuss what the word means in the digital marketing context, how it can help you make a difference, and what you need in your digital marketing portfolio.