Digital marketing is a lucrative, fast-growing industry, and it’s becoming increasingly important to manage.
That’s not to say that everyone can do it, of course.
But if you’re planning on spending $500 or more on a campaign, you might want to reconsider.
“Digital marketing is not a cheap thing to do,” said David B. Miller, a senior research analyst at B. Riley & Tisch, a consulting firm.
“If you don’t plan on paying a premium, you need to look at ways to make that a viable business.”
That’s a lot to ask for a $3.5 billion industry, one that relies heavily on partnerships with advertisers.
It can be tricky, but it’s worth it to consider the potential pitfalls.
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