The first thing to note is that an infographic is just a piece of visual material that can be used to communicate something.

If you are a creative director, the best way to communicate your vision and your vision is to create an infographic.

When you have a vision and you know you have it, you can use an image, video, or text to communicate that vision.

You can also use the infographic to build awareness and to drive sales.

An infographic can also help you to get customers to come to your website.

A good infographic is not just an image or a caption but it is a whole piece of content that tells a story.

It can also be used for a variety of other purposes.

An infotainment system can be an effective way to keep customers engaged.

An app, website, or even a video can be put into an infographic to help them engage.

Some websites are even using an infographic on their homepage to drive traffic.

When creating an infographic, make sure you are following these guidelines.


Make sure the content is clearly stated.

If it says something like, “Get Started Today” it is not an infographic and should not be used.

If a title says, “Infographic about the Future of Video Games” that is fine, but if it says, or if it contains a link, it is likely to be misleading.

A text description of the infographic should also be clear and concise.


Use a clear-cut definition of the concept.

Make the concept clear in the headline.

If the definition is vague, it will likely not work.

The concept must be clear, which means it must be defined in terms of what the infographic is about.


Use graphics with clear labels.

If your infographic is for a video, use a video or video game icon in the title and caption.

For an app, make it clear what app it is for, or include an icon in your navigation bar.

If an infographic says something about a brand or company, include an image to give a sense of how the infographic relates to that brand or business.


Avoid images that are too bright or too dark.

If this is your first time using an infotainer or infographic, do not use any graphics that are overly bright or overly dark.

These images can be distracting to the eye.

If any of your infotainers or infographics are too dark, make adjustments in the image to make the image more clear or even darker.

If there are any graphics in your infographic that are not clear, try to include the image on the front page of your website to show how the graphic is different from other infotanners or infotags.

If possible, make them clear so that the reader can see them.


Avoid using images that could confuse a reader.

Some readers may think that an image is too much or too much of a graphic and will not understand how to read the text on the page.

Use the graphic as a starting point, not as a guide to help readers understand the information.

When in doubt, use images that explain the information in a clear and easy to read manner.


Avoid excessive use of text and images.

Use only text that is clearly and unambiguously spelled out, using only bold or italics.

If using text or images, make the font size as small as possible so that it will be legible for reading.

Make no changes to the text in the graphic that will make the graphic harder to read or that are confusing.


Do not use an infobox to advertise your business.

This will likely confuse the reader because it will look like you are trying to tell them how to do something.

Do NOT include any infobars in an infographic that you are selling to people who will not read the information on the infobar.

Make it clear that the infotrator or infographic you are offering does not tell you how to buy your product or how to improve your product.

If something is advertised in an infomedia, make clear to the reader that this infotination is not about that product.


Do use graphics that tell the reader what the infomoder does, rather than showing them the graphics.

If graphics tell the audience what the reader is looking at, the infographic will not be effective.

If infotinas are intended to be a sales tool, do use graphic images and bold text that clearly and concisely tell the story of the infodriver or infographic.


Avoid repeating a graphic’s title.

It is important to use a graphic that is clear and clearly spelled out so that a reader can clearly read the graphic.

If, for example, your infographic tells a reader how to start your website, make a graphic to explain that and then put it on your homepage.

If someone is reading the infographic, it may be easier for them to understand it.

If they read the infographic in its entirety, the graphic will help them