HAWAII CITY— The digital market is exploding.
More than 200,000 businesses are offering digital marketing solutions.
And the digital advertising industry in Hawai’is capital city, Honolulu, is thriving.
The island nation has a strong presence in digital advertising, thanks to its thriving tech sector and tech companies, which generate $3 billion in revenue for the state annually.
In 2017, Hawaii raised its digital ad revenue to $3.4 billion, up 13% from 2016.
The state’s advertising market is projected to grow to $8.6 billion by 2023, according to a recent report by the Association of Hawaiian Marketing Agencies.
And that is despite its population of 1.6 million.
The digital advertising market has become Hawaii’s third-largest in the country.
It is predicted to grow from $2.1 billion in 2016 to $5.3 billion by 2019.
But, the digital market has yet to truly capture the attention of consumers and brands alike.
For many Hawai’ians, digital marketing is not a big deal.
And many don’t realize that the digital world has a bright future.
The Hawaii Digital Advertising Association says Hawai’ian consumers, especially young consumers, want digital marketing, even if it is not their first foray.
Digital marketing, they argue, has a direct impact on consumers’ purchasing decisions and the future of their business.
“When we say ‘digital marketing,’ we’re talking about things like social media, mobile, video,” said Lisa Smith, a marketing manager at the Hawaii Digital Ad Council.
“You know, you can get social media alerts or something.
And you don’t have to be an avid user to be engaged.
And, I think, people think, ‘Oh, I don’t need to buy anything.’
They don’t want to buy a product or a service that they don’t necessarily use all the time.”
Digital marketing also is becoming increasingly relevant to the state’s economy, Smith said.
The industry has been a major driver of job creation in the state, particularly in the financial services sector.
The jobs created through the digital economy have created an estimated 6,500 full-time jobs and nearly 2,100 part-time, according the Hawaii Association of Business.
“Digital marketing, to me, is really a reflection of how Hawai’ans are thinking,” Smith said, adding that digital marketing will be important for the future growth of the digital ad industry.
There are many reasons Hawai’aiers are embracing digital marketing. “
And it’s also a reflection, I guess, of the fact that we’re able to do a lot of things in the digital space in a way that other industries don’t, and that’s kind of exciting.”
There are many reasons Hawai’aiers are embracing digital marketing.
One of the biggest reasons is its affordability.
Hawaii has the lowest cost of living in the nation, according a 2017 study by the National Bureau of Economic Research.
“If you go into a store, and you go to buy some clothes, you don,t have to go into the mall,” said Smith.
“There’s just one thing you need to do, and it’s all online.”
The same goes for groceries.
“Online is the biggest thing we can do for our consumers,” said Raul Mota, the director of the Hawai’I College of Business, a nonprofit that focuses on entrepreneurship and innovation.
“We have a large number of businesses that are doing digital marketing and we have a lot more companies that are looking to digital advertising to be their first step into digital marketing.”
One of Hawaii’s most popular companies in the industry is Tuna Marketing.
Tuna has offices in Honolulu and the Big Island.
It specializes in digital marketing for seafood and packaged goods.
Tampos and other products like hot dogs, tacos and chicken wings are among the biggest online sellers in Hawaiʻi.
T.M. was founded in 2007 and is headquartered in Honolulu.
It’s one of the largest seafood and restaurant supply chains in the world.
The company has offices throughout the U.S., Europe and Asia.
The team includes T. M. chief marketing officer, Tom Kelleher, and associate marketing manager, Jessica Lee.
The group also has offices on the Big Islands and in Oahu, including the Hawaii headquarters.
Tons of products, like Tampo and other food products, are purchased online, often from a variety of different retailers, including Whole Foods, Target, Walmart and Amazon.
Many of the companies selling the products, including Costco and Walmart, are in Hawai ia.
Tents are set up on the street in front of the Tampoa headquarters to house employees and visitors.
The office also is home to the company’s digital marketing team.
The Tampoos also work closely with the online community on